Rolex and Golf
ROLEX AND THE OPEN: GOLF’S OLDEST MAJOR
The partnership between Rolex and golf began in 1967 when Arnold Palmer became the sport’s first Testimonee. Since then, the brand has become Official Timekeeper and a principal partner of many leading events and stakeholders in the game.
Inaugurated in 1860, The Open is played every year on a historical course in the United Kingdom. The tournament regularly comes to St Andrews, as is the case for the 150th Open Championship.
The home of golf
The Royal & Ancient Golf Club of St Andrews is one of the oldest golf clubs in the world. In the late 19th century, it came to be regarded as a governing authority of the sport including in the administration of its rules, in conjunction with the United States Golf Association. St Andrews is considered by many to be “the home of golf”.
Steeped in elegance and tradition
Tradition has it that The Open is always played on a links course, that is, one located by the sea, featuring sandy soil and few water hazards or trees. Given the particularly unpredictable nature of the weather conditions, the 156 players competing in the tournament every year need their fair share of fighting spirit, self-control and humility given the potential for heavy showers, strong gusts of wind and even heatwave conditions.
Rolex and golf: partners for more than half a century
Rolex enjoys a privileged relationship with golf, one founded on shared values: respect for tradition, responsibility, technical precision, the elegance of movement, the perpetual quest for excellence and a commitment to future generations.
Today, the partnership between Rolex and golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, and with the circuits and Major tournaments – both men’s and women’s, professional and amateur, at senior and junior levels.
Moreover, the brand has also championed the creation of: the Rolex Series, the finest tournaments on the DP World Tour; the Rolex Player of the Year award which recognizes the best woman golfer on the LPGA circuit; and the Rolex Junior Players of the Year awards, which honour players aged 18 or younger, boy and girl, who perform best in a given season. Undeniably, Rolex has become “the partner watch of world golf”.